Estimate the Value of your Website with Improvements

This process estimates the financial value of your website and then the value of improvements generated by an expert website assessment followed by redevelopment by your web developer. It is subjective but useful to see the range of potential scenarios of possible benefits vs costs. And it should be fun at least to see what your site’s annual value is. Please note: this form is private to you only and we do not see or keep any of the information entered or calculated. The fields in blue are those you enter in or can change.

Step 1: Calculate Your Website’s Annual Financial Value

Please note:

Annual Visits are the number of visits (or sessions) for each of your main user groups, e.g. customers (new and existing), suppliers, dealers, referrers, etc., expected during the next year. You should be able to get this from your usage or traffic reporting (ask your ISP) and adjust for any change expected during the upcoming year.

Conversion Rate is the percentage of total visits from that customer group that result in a desired action, e.g. become a buyer or a hot lead. This also come from your usage reporting if you look hard enough.

Value of each Conversion is what a converted visit is worth to you (e.g. net profit from the desired behaviour).

Primary
User
Group(s)
Annual
Visits
Conversion Rate (%)
Value of Each Conversion ($)
Annual
Website
Value ($)
Totals & Averages
Total
Average
Average
Total

The Total Annual Value for all Primary Customer Groups is a good measure of what your website contributes to your annual net profit.

Step 2: See What a Website Assessment (and Subsequent Redevelopment) Could be Worth for your Website

The main financial benefits from a website assessment (and some resulting redevelopment) are in improving the rate at which new users act in the way you intend (the conversion rate) and also in better search readiness and accessibility and therefore increased site visits. Would a 25% improvement in website quality result in around a 25% improvement in the conversion of your incoming users? Would a better website make it more likely to be talked about by your users, be more accessible and gain a little more traffic, say 10%? These are the assumptions we suggest starting with to see whether an assessment could be worthwhile. Please change them to adjust for your expectations of your site if you wish.

Conversion Rate Increase from Better Website Quality
(%)
Annual Visits Increase from Findability & Accessibility
(%)



Current Average
Conversion Rate (%)
Post-Assessment
Conversion Rate (%)
Current
Annual Visits
Post-Assessment
Annual Visits
Current Annual
Website Value ($)
Post-Assessment
Website Value ($)
Improvement in
Annual Value ($)

Step 3: Compare a Website Assessment and Subsequent Redevelopment with their Costs

Our typical client might spend $2,500 for a full best practices site assessment which produces a minimum of 50 meaningful or user significant areas for improvement. Our clients then typically select around 20 of these opportunities to address immediately which might cost around twice as much or $5,000. Changes made today have around a two year life span. Once again you can change these assumptions to fit you better.




Website Assessment Costs ($)
Expected Redevelopment Costs ($)
Total Costs ($)
Improvement in
Annual Value ($)
Life Span of
Improvements (Years)
Total Benefits ($)
Net Benefits of Assessment & Redevelopment ($)

If the Net Benefits are positive you should consider a Best Practice Website Assessment. If they are a little negative then a more modest assessment may still be good value. We’d be happy to discuss the assumptions, outcomes or implications of this calculation for your situation so please give us a call at 07 552 0031 or leave this calculation and browse the Assessment Options.