E-Biz Watch

An online plan or web strategy is the cornerstone of e-business success. Like building a house without a clear blueprint, a website is unlikely to deliver serious business benefits without the input from a professional online architect. The web strategy and planning advice we offer can be anything from a second opinion on your own ideas or those recommended by your developer to starting from scratch.

A good plan marries what the web does well with what your business’s unique nature is. It is about selecting from the incredible range of online techniques and styles to focus not just on homepage layout or page templates but more on the flow from your entry page through getting to know you content and then to trusting you enough to take the steps through a confident purchase or positive contact. This deepening of engagement or involvement is critical to our approach to web strategy and is often ignored in business websites, even some high-priced ones.

A web strategy usually has a medium-term time frame, e.g. three years, seeking to describe a clear vision for the site to work toward and the next steps that will bring that about. The advantages of a phased approach or building in stages are spreading the cost and complexity and the flexibility to respond to changing business circumstances. We usually provide a specification for the next stage of development as a part of most strategies and help you find a suitable web developer if your current one is not appropriate. If required we can provide project management support or mentoring to ensure any redevelopment is delivered to quality, on time and to budget.

Please contact us to talk about your business needs for online planning assistance.