E-Biz Watch

If you have picked up responsibility for a website or online channel and are new to the area it can be difficult to find a way to acquire the specific management knowledge you need. It is not about the technical side or even how to create meaningful content since these can be done by specialist staff or developers. It is more about the governance of a unique and complex channel and especially understanding which of the myriad online capabilities are best matched to your organisation’s future needs. I can help you.

A website is not a static thing that can built and left alone but to compete in a busy marketplace of attention must be groomed and redeveloped on a frequent and ongoing basis. User activity must be tracked and feedback gathered. New features must be advocated for trialling. The big picture of effectiveness must not be lost sight of among technical and content details. These are all familiar aspects to online channel managers yet are hard to pick up without years of experience.

I have managed many websites and project managed the development of many more in the commercial and government sectors. I understand the role of ongoing development of the web channel and can best transfer this knowledge to you by a form of mentoring that suits you. Typically this can look like some initial in-depth sessions grounding in the key principles and overview of the web environment. We would usually then move into online strategy mentoring matched to your organisation’s environment. These sessions would be designed to ensure you go away with a well-understood vision of e-possibilities. We can look at how to manage key players involved, goal setting or performance monitoring, business case development, internal advocacy, social networking, or marketing strategy; whatever you need to move forward with confidence.

This is not about the latest toys or techniques – most teenagers are pretty good for that stuff. This is about management principles for a vital channel of communications and delivery in today’s complex environment. I can make sure you ‘get it’ and are not left floundering. I’ll charge you an hourly rate and we can have sessions at your convenience inside or out of typical work hours, at your office or local cafe; whatever is comfortable. Please give me a call to talk about it.